Report: Google considering launching a mid-range Pixel phone this summer

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Enlarge / The Pixel 2 XL. (credit: Ron Amadeo)

A report from The Economic Times claims that Google is developing a new Pixel Phone, but rather than the premium iPhone fighters the brand has produced in the past, this new model will be a mid-range smartphone. The paper claims that “Google’s top brass shared details of its consumer products expansion plans in trade meetings held in Malaysia, the UK, and the US last month.” The story cites “four senior industry executives” that were present at the talks.

The Economic Times pegs “around July-August” for the launch date of this mid-range device, which the publication says will have a focus on “price-sensitive markets such as India.” The phone would be part of Google Hardware’s first push into India, which would involve bringing the Pixelbook, Google Home, and Google Home Mini to the country. The Indian paper did not say if the phone would launch in other countries, but it did say the phone would be launched in addition to the regular Pixel 3 flagship, which the report says is still due around October.

It’s good to hear Google is considering expanding the Pixel line to more countries (even if it’s just one more country) as distribution is currently one of Google Hardware’s biggest weak points. The Pixel 2 XL is only available in eight countries; by comparison, the Samsung Galaxy S9 is sold in 110 countries. If Google really wants to compete in the smartphone market, it will have to do a lot better than selling in eight countries.

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